Spam filtering triggers from Google and other providers are the most probable cause of your emails landing in spam.
These are some common issues that could flag your emails as spam and how to solve them:
Problem | Description | Solution |
High email volume | Sending many emails in a short period can flag your Gmail account as a potential spam source. | Warm up your account over 2-4 weeks; build up to the number of emails you need to send. |
Sending too many emails from a personal account | Using a personal email to send large volumes can appear suspicious and lead to deliverability issues. | Spread out emails in time, polish the contact list or purchase a Google Workspace domain. |
Content triggers | Specific phrases, excessive links, or particular formatting can increase your email spam score. | Avoid phrases like “Buy now”, “Act fast”, or “Click here”. |
Sending identical emails | Sending the exact same email in high volumes can trigger spam filters. | Add personalization using Sheetgo smart tags to ensure each email is different. |
Missing unsubscribe option | Emails without a clear unsubscribe link can be flagged as spam or rejected. | Include an unsubscribe link or instructions at the bottom of every email. |
Low user engagement | If recipients don’t interact with your emails, providers may assume they are unwanted. | Clean up your email list by removing users that bounce or don’t interact with your emails. |